A comprehensive rebrand to help lift this important charity into the future.
I got to know Kennedy Street during lockdown, helping them implement a live-streamed chatshow. During these sessions we talked about their plans and longer-term goals. We decided it was the perfect time to refresh their whole presence so that their brand was a better reflection of their personality and future ambitions.
What I did
I started from scratch, researching their current volunteers and supporters to better understand both the charity, and the recovery industry.
Calling on the Coronation Street background of co-founder, actor Kevin Kennedy (that had already influenced their name), I devised a modern, clear logo that immediately tells us who they are and their role as a signposting organisation for people looking for addiction recovery.
I overhauled the website. Taking the good stuff that was there, applying well-practiced UX and SEO design principles made it more user-friendly and clarified key information.
As the helpline became a critical resource for the recovery community during the pandemic, I gave that added prominence and simple click-through functionality.
Adding a simple donation mechanism, giving users direct paths to frequently searched-for recovery resources, and placing positive news items more prominently, all added dynamism to the website.
Alongside the website, I developed a mindset across the charity to encourage more online social engagement that the live-streamed chatshow had started. So a busier blog, a podcast, original promo films, and video content clipped from chatshow guests.
This work better defined the charity, helping it increase funding and enabled it to open its first physical recovery hub in central Brighton in 2022, well ahead of schedule.
I made three films to increase awareness of Kennedy Street Recovery.
Humour and honesty are brilliant tools for talking about difficult issues to specific audiences. To move an audience emotionally is what filmmakers always aim for. And by doing so we enable difficult messages to be heard.
Self-depreciation, performance, and poetry give these films a truth that makes us stop and think about who might need our help, or whether we need to help ourselves.
Ring the helpline.
My expertise
Brand strategy, brand design, website design (UX design, SEO, copywriting, illustrations, WordPress build), podcast and livestream production, video and photography.
Personal and team mentoring, organisational strategy, training strategy and materials design.